The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of…

What are we automating in marketing and martech in 2022, and who is automating it?

Apologies for the lull in putting up. I took a extensive, much-necessary spouse and children family…

Marketers keep replacing major martech apps, integration #1 factor for replacements

My pals at MarTech.org a short while ago unveiled their most recent Martech Alternative Study 2022,…

Think the martech landscape is big? Here’s the size of the software industry overall

Over the 11 yrs that I have been publishing the martech landscape, as it mushroomed from…

Are we “digital” yet? An algorithmic answer to a philosophical question

“We’re coming into a write-up-electronic-transformation period, wherever organizations are no longer scheduling to come to be…