Yesterday — #MartechDay, yay! — we launched the world-wide 2022 internet marketing technological innovation landscape, just after having a 12 months off in 2021. It grew a amazing 24% to 9,932 solutions. To make it readable, we basically produced it totally interactive at martechmap.com, the place you can search, filter, zoom, and much more. It is really wild.
But inspite of its brain-boggling scale, the martech landscape has usually been a sidebar to the true tale of how technological innovation is transforming promoting. The seriously interesting stuff for me is how entrepreneurs leverage these tools with method, expertise, and imagination to realize extraordinary results for their businesses and their buyers.
This is why The Stackies: Marketing and advertising Tech Stack Awards are my favorite local community celebration in the martech marketplace. Each individual year, marketers enter by sharing a solitary slide that illustrates their martech stack. They typically shout-out to the unique items they use. But the finest kinds categorical how they feel about their stack conceptually. How does it in good shape into their organizational running program? How does it support their buyer journey?
Collectively, they give us some insight into how martech is becoming utilized.
And, because it is also a entertaining awards system, many layout their stack slides with a small further pizzazz. Not necessarily related to the stack’s mission, but entertaining to view.
This calendar year, 32 companies despatched in stack illustrations. You can see all of them in the totally free State of Martech 2022 report we launched yesterday — The Stackies start out on web site 31. (And if you want to see the ones from former years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for each capable entry to a non-profit. In the earlier, we have donated to businesses that encourage variety and inclusion in martech. This 12 months, specified the horrible scenario in Ukraine, we’re donating the $3,200 to the Intercontinental Rescue Committee.
Each individual yr, we also find five “winners” for the awards. I set winners in offers since, whilst the ones we decide on are amazing illustrations of martech stacks that have introduced a thing significantly handy or innovative to their visualization, anyone who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a whole wins from this outstanding corpus of serious-earth stack illustrations.
4 Profitable Stacks from 2021, Updated for 2022
My gratitude is specially immense for providers who enter The Stackies various yrs in a row. They give us a window into how martech stacks evolve about time, technically and conceptually.
4 of the 5 winners from very last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered again this calendar year with current slides, and wow, they’re critically awesome. They thoroughly qualify as winning entries all over again.
Even so, we wished to spread the enjoy a little bit to contributors who didn’t just acquire past 12 months. So when we did not select them as winners for 2022, they truly are entitled to to be recognized as “standing winners” from last year.
Below they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so much for continuing to lead to The Stackies! Such a fantastic way to assistance the broader martech group.
5 Martech Stacks from New Winners in 2022
Even now, deciding upon five winners amongst all the remaining good entries was challenging. These are the types we selected, but I strongly persuade you to download the comprehensive set in the Condition of Martech 2022 report and select out your favorites. Share them on social media and give a shout-out to these providers to enable them know you enjoy their contributions.
Our 5 picks, in alphabetical order:
Yet again, a substantial, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There have been so several amazing entries from the AMA, Annum, Cvent, Digital Get to, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and additional. Check out them all out.